MarketWise Consulting | Premier Marketing Consultancy in Canada

Our Journey

MarketWise team evolution through the years

Building Excellence in Canadian Marketing Since 2008

MarketWise Consulting was founded in Toronto with a vision to transform how Canadian businesses approach marketing in an increasingly digital world. What began as a small team of three passionate marketers has evolved into one of Canada's most respected marketing consultancies, with offices in Toronto, Vancouver, and Montreal.

Throughout our journey, we've maintained our commitment to understanding the unique aspects of Canadian markets while embracing global best practices. Our team has navigated the shift from traditional to digital marketing, helping hundreds of businesses adapt and thrive through changing economic landscapes and technological revolutions.

We've built our reputation on combining rigorous data analysis with creative strategy, developing marketing solutions that deliver measurable results for businesses across sectors—from tech startups in Waterloo to established retailers in Quebec. Our history is marked by continuous learning, adaptation, and a relentless focus on client success.

2008

Founded in Toronto

2013

Expanded to Vancouver

2017

Montreal office opened

2021

Launched digital analytics division

Our Services

We offer comprehensive marketing consulting tailored to the Canadian market landscape, helping businesses of all sizes achieve sustainable growth.

Strategic Marketing Planning

Our comprehensive marketing strategy development process begins with thorough market research and competitive analysis specific to Canadian industries. We work closely with your team to establish clear objectives, identify target audiences, and craft messaging that resonates with Canadian consumers. The result is a detailed, actionable marketing roadmap with measurable KPIs that aligns with your business goals and budget constraints.

Digital Marketing Optimization

We help businesses navigate the complex digital landscape with data-driven approaches to SEO, content marketing, and social media strategies optimized for Canadian audiences. Our team specializes in creating bilingual campaigns that perform effectively across diverse Canadian demographics. We implement sophisticated analytics frameworks to continuously refine your digital presence, focusing on increasing engagement, conversion rates, and ROI from your digital marketing investments.

Market Research & Analysis

Our specialized market research services offer deep insights into Canadian consumer behavior, regional market trends, and competitive landscapes. We employ a mix of qualitative and quantitative research methodologies, including focus groups across different Canadian provinces, comprehensive surveys, and in-depth interviews with industry experts. Our analyses help identify untapped market opportunities, potential challenges, and key differentiators that can set your business apart in Canada's diverse marketplace.

Brand Development & Positioning

We guide businesses through the process of creating or refreshing brand identities that connect authentically with Canadian audiences. Our brand development process encompasses everything from defining your brand's core values and personality to designing visual identities that stand out in competitive markets. We focus on creating cohesive brand experiences across all touchpoints and developing positioning strategies that highlight your unique value proposition within the Canadian market context.

Marketing Automation & CRM

We help businesses implement and optimize marketing automation systems that streamline workflows and personalize customer experiences. Our team has expertise in major CRM platforms and can develop custom solutions that integrate with your existing business systems. We design automated marketing funnels, email sequences, and lead nurturing programs that respect Canadian privacy regulations while maximizing engagement throughout the customer journey, ultimately increasing efficiency and conversion rates.

Marketing Team Training & Development

We provide customized training programs to enhance your in-house marketing capabilities, keeping your team updated on the latest trends and best practices in Canadian marketing. Our workshops cover everything from digital marketing tactics to strategic planning methodologies, tailored to your team's specific needs and skill levels. We offer ongoing mentorship programs, skill gap assessments, and specialized training in emerging marketing technologies to ensure your team can execute strategies effectively.

Our Process

We follow a systematic, proven approach to deliver marketing success for our clients.

Discovery & Analysis

We begin by conducting a comprehensive assessment of your current marketing position, business objectives, and competitive landscape. Our team analyzes your existing data, performs market research specific to your Canadian target markets, and identifies key performance gaps and opportunities. This discovery phase typically involves stakeholder interviews, data review sessions, and collaborative workshops to ensure we fully understand your unique challenges and goals.

Strategy Development

Based on our analysis, we develop a customized marketing strategy aligned with your business objectives. Our strategic planning considers the unique aspects of Canadian markets, including regional differences, bilingual requirements, and industry-specific regulations. We establish clear goals, target audience segments, messaging frameworks, channel strategies, and tactical recommendations. Each strategy includes detailed timelines, resource requirements, and specific KPIs to measure success across all marketing initiatives.

Implementation Planning

We create detailed implementation roadmaps that transform strategy into actionable plans. This phase includes building comprehensive marketing calendars, developing content frameworks, establishing measurement systems, and preparing necessary resources. We work closely with your team to ensure alignment on priorities, responsibilities, and timelines. For clients requiring assistance with execution, we coordinate with internal teams or trusted implementation partners to ensure seamless delivery of all marketing initiatives.

Execution Support

Our team provides ongoing guidance and support throughout the execution phase. We offer varying levels of involvement based on your needs—from advisory roles to hands-on management of specific initiatives. Our consultants maintain regular check-ins to review progress, address challenges, and provide expertise when needed. We ensure quality control across all marketing activities and facilitate collaboration between different stakeholders to maintain alignment with the strategic vision throughout implementation.

Measurement & Optimization

We implement robust measurement frameworks to track performance and gather insights for continuous improvement. Our analytics approach combines quantitative metrics with qualitative feedback to provide a comprehensive view of marketing effectiveness. We conduct regular performance reviews, analyze results against established KPIs, and identify optimization opportunities. This data-driven approach allows us to refine strategies, reallocate resources to high-performing channels, and continuously enhance marketing ROI throughout our engagement.

Client Success Stories

Hear what our clients across Canada have to say about their experience working with us.

"MarketWise transformed our approach to the Canadian market. Their understanding of regional differences across provinces helped us tailor our messaging effectively. Within six months of implementing their strategy, we saw a 47% increase in qualified leads and a 28% boost in conversion rates. Their team's responsiveness and data-driven recommendations continue to provide exceptional value to our business."

Sarah Johnson

CEO, TechNova Solutions, Toronto

"As a retail business operating across multiple Canadian provinces, we needed a marketing strategy that could adapt to different regional markets while maintaining brand consistency. The MarketWise team delivered exactly that. Their bilingual campaign approach helped us connect authentically with both English and French-speaking customers. Their strategic guidance has been instrumental in our 35% year-over-year growth in the competitive Canadian retail landscape."

Michel Tremblay

Marketing Director, Urban Lifestyle Retail, Montreal

"Working with MarketWise completely changed our digital marketing strategy. Their team helped us identify and target our ideal customer segments in the Canadian market with precision. The comprehensive analytics framework they implemented has given us unprecedented visibility into our marketing performance. In just one year, we've seen our customer acquisition costs decrease by 32% while our customer lifetime value increased by 41%. Their expertise has been transformative for our business."

Jennifer Wong

Founder, GreenPath Innovations, Vancouver

Marketing Resources

Explore valuable marketing resources to enhance your knowledge and strategies for the Canadian market.

Canadian Marketing Trends Report

Our comprehensive analysis of current marketing trends specific to the Canadian market, with insights on consumer behavior shifts and emerging channels.

Download Report

Digital Marketing Webinar Series

Access our recorded webinar series covering essential digital marketing strategies for businesses operating in Canada's unique market landscape.

Watch Webinars

Marketing ROI Calculator

A specialized tool designed to help Canadian businesses calculate and optimize the return on investment for various marketing initiatives.

Try Calculator

Canadian Market Entry Guide

A comprehensive guide for businesses looking to enter or expand in the Canadian market, with specific strategies for different provinces.

Access Guide

Media & Recognition

Our work and expertise have been recognized by leading publications and industry organizations across Canada.

Marketing Magazine

"Top 10 Marketing Consultancies Reshaping Canadian Business"

Canadian Business Excellence Awards

2022 Winner - Marketing Innovation Category

Digital Summit Toronto

Featured Keynote Speaker - "The Future of Canadian Digital Marketing"

BNN Bloomberg

Expert Panel on "Marketing Strategies for Economic Recovery"

Canadian Marketing Association

Silver Award - B2B Campaign Excellence

The Globe and Mail

"How Data-Driven Marketing is Transforming Canadian Businesses"

Upcoming Events

Join us at these upcoming marketing events and workshops across Canada.

APR 15

Digital Marketing Masterclass

Toronto, ON

A comprehensive workshop covering advanced digital marketing strategies specifically designed for the Canadian market. Topics include SEO optimization for .ca domains, compliance with Canadian anti-spam legislation, and digital advertising best practices.

MAY 23

Marketing Analytics Summit

Vancouver, BC

Discover how to leverage data analytics to drive marketing decisions in the Canadian marketplace. This seminar focuses on building effective measurement frameworks, interpreting consumer behavior data, and optimizing marketing spend based on performance metrics.

JUN 08

Brand Strategy Webinar

Virtual Event

Join our experts for an interactive webinar on developing brand strategies that resonate with Canadian consumers. Learn how to position your brand effectively in both English and French-speaking markets and create authentic connections with diverse Canadian audiences.

JUL 19

Canadian Marketing Forum

Montreal, QC

Our annual marketing conference brings together industry leaders to discuss emerging trends and challenges in the Canadian marketing landscape. Network with peers, participate in interactive workshops, and gain insights from case studies of successful Canadian marketing campaigns.

Get In Touch

Ready to transform your marketing strategy? Contact us today for a free consultation.

Toronto Headquarters

120 Adelaide Street West
Suite 2500
Toronto, ON M5H 1T1

Phone: (416) 555-7890

Email: [email protected]

Vancouver Office

1095 West Pender Street
Suite 800
Vancouver, BC V6E 2M6

Phone: (604) 555-3456

Montreal Office

1250 René-Lévesque Blvd. West
Suite 2200
Montreal, QC H3B 4W8

Phone: (514) 555-6789

Office Hours

Monday - Friday: 9:00 AM - 5:00 PM EST

Saturday - Sunday: Closed

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Strategic Marketing Solutions for Canadian Businesses